Associated Weavers wanted a way to display their new bedroom carpets. The main characteristic that distinguishes their ‘Sensualité’ line from the rest of the market is its soft fibre structure. In combination with a rigid yarn, this creates a long-term quality of the highest standard.

The video shows the product’s duality through the protagonists’ actions. Alternating between hard and soft, we force the viewer into suspense during both the swordplay and the love scene, an emotion that is contrasted with the couple lying down in bliss on their Sensualité carpet.

Client : Associated Weavers
Prod. : Norvell Jefferson
Creative : J. Eversdijk
Director : Yve Van der Donck


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