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CLASSIC LIFE

AW BUTTERFLY CLASSIC LIFE

The decoration and style of a house is very important.

That’s why AW links 5 different lifestyles with 5 types of broadloom carpet in the “Butterfly Collection”: Simple Life, Sweet Life, World Life, Classic Life and City Life, each radiating a different mood.

Yve directed a set of 5 clips for each lifestyle. The goal was to portrait the lives and work of different types of designers and their connection with the carpet which they are living and working on.

These films were shot in the Netherlands, Germany and France.


Client: Associated Weavers
Prod.: Norvell Jefferson
Creative: Navila Platteau
Director: Yve Van der Donck

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